Privacy policy

Last updated: August 25, 2025

Nuve Fashion operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Nuve Fashion is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

By accessing or using the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described here.

Personal Information We Collect or Process

When we use the term "personal information," we refer to information that identifies or can reasonably be linked to you. Personal information does not include de-identified or aggregated data.

We may collect the following types of personal information:

  • Contact details such as your name, billing and shipping addresses, phone number, and email address.
  • Financial information such as credit or debit card details, transaction records, and payment confirmations.
  • Account information such as your username, password, preferences, and security settings.
  • Transaction data such as items you browse, add to cart, purchase, return, or exchange.
  • Return-related data such as photographs or documents you provide to support return or refund requests.
  • Device and usage data including IP address, browser type, device identifiers, and browsing activity.
  • Communications with us, such as when you email customer support or leave reviews.
  • Information collected automatically through cookies, pixels, and similar tracking technologies.

Sources of Personal Information

We collect personal information directly from you when you interact with the Services, automatically from your device through cookies and analytics, from our service providers and partners, and from Shopify, which powers our store.

How We Use Your Personal Information

We use your personal information for the following purposes:

  • To fulfill our contract with you, including processing payments, shipping orders, handling returns, and managing your account.
  • To provide, personalize, and improve the Services, including tailoring recommendations and remembering preferences.
  • For marketing and promotional purposes, including sending emails or showing online ads (with consent where required by law). You may opt out of marketing communications at any time.
  • For fraud prevention, security, and to ensure safe use of the Services.
  • To comply with legal obligations, resolve disputes, enforce agreements, and respond to government or law enforcement requests.
  • For legitimate business purposes such as analytics and service improvements, provided these interests are not overridden by your rights.

How We Disclose Personal Information

We may share your personal information in the following situations:

  • With Shopify, which powers our store, and its affiliates.
  • With vendors and service providers such as payment processors, shipping/logistics companies, and IT support.
  • With marketing and advertising partners, subject to your right to opt out of targeted advertising.
  • With affiliates or within our corporate group (AVT Exports Pvt. Ltd.).
  • When required by law or to protect our rights and security.
  • In connection with business transactions such as a merger, restructuring, or sale of assets.

Cookies and Tracking

We use cookies, pixels, and similar technologies to operate and improve the Services, understand how users interact with our website, and deliver relevant advertisements. Some cookies are essential for site functionality, while others are used for analytics or marketing.

You may disable cookies in your browser settings, though certain features may not function properly. Depending on your location, you may also have the right to opt out of targeted advertising that relies on cookies or similar technologies.

Retention of Personal Information

We retain personal information for as long as necessary to provide the Services, comply with legal and tax obligations, resolve disputes, and enforce agreements. For example, we may retain order and transaction data for up to seven years for accounting compliance. When data is no longer required, we will securely delete or anonymize it.

Security and Data Breaches

We use administrative, technical, and physical safeguards to protect personal information. However, no system is completely secure. In the event of a data breach affecting your personal information, we will notify you and any applicable regulators where required by law.

Children’s Data

Our Services are not intended for children under the age of 18 or the age of majority in your jurisdiction. We do not knowingly collect data from children. If you believe a child has provided us personal information, please contact us to request deletion.

Your Rights and Choices

Depending on your location, you may have the following rights:

  • The right to access and obtain a copy of your personal information.
  • The right to correct inaccuracies.
  • The right to request deletion of personal information.
  • The right to object to or restrict processing.
  • The right to withdraw consent (where processing is based on consent).
  • The right to opt out of marketing communications and targeted advertising.
  • The right to data portability.

California residents may opt out of the “sale” or “sharing” of their information under CCPA. Indian users may exercise rights under the DPDP Act, including consent withdrawal and grievance redressal.

You can exercise these rights by contacting us at info.nuvefashion@gmail.com. We may verify your identity before responding.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in practices, legal requirements, or for operational reasons. We will update the “Last updated” date and provide notice as required by law.

Contact

If you have any questions about this Privacy Policy, wish to exercise your rights, or raise a concern, you can contact us at:

Nuve Fashion (AVT Exports Pvt. Ltd.)
📧 Email: info.nuvefashion@gmail.com
📍 Address: 37/2, Topsia Road, Topsia, Kolkata, West Bengal, 700039, India
📞 Phone: +91-98302-62910
📄 CIN: U51109WB2008PTC131431
🧾 GST: 19AAHCA4342D1ZX